Hey! This is me, Sarmad! I am a Lahore based visual artist, who specilizes in branding & Urdu typography.

I love creating products which are conversation starters and also pay an homage to the Urdu Language and Pakistani culture.

The Anaar Collection is a tribute to the simple yet profound beauty of Pakistan

Inspired by the visual poetry of little things; like fresh laundry on a make-shift drying wire or the daily wisdom on the back of a rickshaw. Anaar captures the essence of life's small moments.

This collection invites you to savour the extraordinary in the ordinary, adding a touch of cosiness to each winter day.